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Hi! I'm Natalie, and I'm a UX and content writer. My mission is to make websites, emails, social ads and all sorts of other branded writing clearer, more compelling and more effective.


I'm currently a Copywriter at Thirty Madison, where I handle marketing, SEO and UX copy to help people with chronic health conditions find the specialist care they need. For the previous five years, I was a Brand Content Strategist at Persado, working with top American financial services institutions, insurance companies, fashion retailers and more to optimize their digital (and sometimes physical) communications across every step of the customer journey.

Before Persado, I worked as a Digital Marketing Coordinator for a brand-new app, building their social media presence from the ground up as well as significantly expanding the website and print marketing materials, and a Content Marketing Intern for a startup ticketing website, writing news articles and SEO-optimized copy to drive traffic to the site. I also hold a UX Writer Certification from the UX Writers Collective (and a BA in English and Theater from Wesleyan University, if you're interested in that sort of thing).

The links below serve as a portfolio of some of the UX and content strategy projects I've worked on at Thirty Madison and Persado. Due to confidentiality agreements, some examples have been anonymized.

Looking for more? This website's full of writing samples from a decade of professional writing across various media. Head over to the blog to browse the archives.


For more on my writing philosophy, I recommend starting with Please Don't Write This Press Invite. I wrote theater reviews for an online entertainment magazine from 2014-17, and during that time received many press invitations of varying quality. In an article originally published on HowlRound, I provide tips to theater artists on how to make this piece of writing as simple and intriguing as possible, and how to just annoy your critics. 

Please reach out with any questions on my portfolio. Thanks!